GROWING UP STRONG

Joel, Age 3
Diagnosed “Failure to Thrive”

What is “Failure to Thrive”?
A diagnosis of Failure to Thrive—or FTT—generally has an underlying cause, such as a digestive problem, chronic illness, or an infection. However, common to all kids with this condition, is the failure to gain weight, which is often accompanied by a lack of height growth. Kids diagnosed FTT usually have a weight that is below the 3rd or 5th percentile for their age or a growth curve that is flattening over time^1,2.

Understanding failure to thrive
Even before Joel turned 1 year old, his mom started noticing changes in his behavior and development compared to his older brother. He was also slow to reach major milestones such as sitting up, walking, and talking and had less energy than other kids his age.

Now that Joel is 3 years old, he still struggles to get the calories he needs, and his growth has been affected. His doctor thinks that he may not be getting all the calories he needs. He is often below the 5^th percentile on the growth chart, and his growth curve over the last year has started to flatten out, meaning he’s not growing at the rate he should be.

How can BOOST Kid Essentials Nutritionally Complete Drink help kids like Joel?
BOOST Kid Essentials Drink is a good source of 25 essential nutrients and makes a nutritious and delicious snack or meal. Available in 3 kid-approved flavors (chocolate, vanilla and strawberry), BOOST Kid Essentials Drink can help kids like Joel receive the energy and nutrients they need to thrive.

BOOST Kid Essentials Drink provides complete, balanced nutrition for kids ages 1 to 13, helping provide a proper balance of nutrients and energy into kids’ diets. BOOST Kid Essentials Drink advances children’s nutrition with:

• 25 essential vitamins and minerals
• 7 grams of muscle-building protein
• 244 energy-packed calories
• A good source of antioxidants (Vitamins C and E, as well as Selenium)

What are some of the factors that might contribute to FTT?
There are many reasons your child might be diagnosed FTT. Talk to your doctor about any signs and symptoms you may notice to help determine the potential underlying cause.

BOOST Kid Essentials Drink is a nutritious option when kids like Joel need it most. You can feel good knowing your child is receiving balanced energy, 25 essential nutrients and 7 grams of muscle-building protein.


1. Kids Health Article “Failure to Thrive”. Accessed July 2008 at URL:
http://kidshealth.org/parent/food/weight/failure_thrive.html
2. Krugman SD et al. Failure to thrive. Am Fam Phys 2003;68(5):879-84.

Jacob, 6 years old
Consistently at the 25^th percentile on the growth chart

Situation:
For his age, Jacob meets an acceptable height-to-weight ratio on the growth chart; however, he is still on the low side compared to boys his age – often around the 25^th percentile. He eats a variety of healthy foods, and has the energy to play outside with his friends, but he could benefit from daily nutritional support to help him be healthy and strong.

How can BOOST Kid Essentials Nutritionally Complete Drink help kids like Jacob?
BOOST Kid Essentials Drink is a nutritious and delicious snack or meal, helping provide a proper balance of key nutrients that growing kids need. Available in 3 kid-approved flavors (chocolate, vanilla and strawberry), BOOST Kid Essentials Drink makes a nutritious and delicious snack or meal.

BOOST Kid Essentials Drink provides complete, balanced nutrition for kids ages 1 to 13. BOOST Kid Essentials Drink helps complete your child’s nutrition with:

• 25 essential vitamins and minerals
• 7 grams of muscle-building protein
• 244 energy-packed calories
• A good source of antioxidants (Vitamins C and E, as well as Selenium)

Additional advice as your child grows:

• As long as your child continues to eat a variety of nutritious foods, and maintains an acceptable weight-to-height ratio, he should continue to grow strong and healthy.
• BOOST Kid Essentials Drink is an excellent way for your child to get the essential nutrients he needs. And it’s available in 3 kid-approved flavors: chocolate, vanilla and strawberry.

Ally, 4 years old
Typical picky eater

Does this story sound familiar?
When it comes to mealtime, Ally barely touches her food; she is reluctant to try new things, and protests against eating anything green.

Are you feeling frustrated because your own little Ally will only eat a very short list of foods, such as sweets, maybe cheese, or a small slice of bread with jam? No doubt you’re concerned about the small amount of food your child is eating, but don’t worry. If she is within the healthy range on the growth chart for her age, then continuing to provide new, healthy food options will help her grow strong and healthy.

Introducing BOOST Kid Essentials Nutritionally Complete Drink
BOOST Kid Essentials Drink provides complete, balanced, and nutritious snacks or meal replacements for kids ages 1 to 13.

Available in 3 kid-approved flavors: chocolate, vanilla and strawberry; BOOST Kid Essentials Drink offers a delicious option for even the pickiest eaters.

BOOST Kid Essentials Drink fortifies children’s nutrition with:

• 25 essential vitamins and minerals
• 7 grams of muscle-building protein
• 244 energy-packed calories
• A good source of antioxidants (Vitamins C and E, as well as Selenium)

To help introduce new foods at home, try these helpful tips:

• Mealtime should be fun. Cut pancakes into fun shapes using cookie cutters, or make faces out of cheese, crackers and veggie slices for eyes, noses and smiles.
• Slip in veggies by mashing, or blending them into other foods such as soups, or baked goods. This will provide vitamins and minerals to kids without them even knowing what’s inside.
• Drink up. Sometimes children prefer to drink it, rather than eat it. A nutritious drink like BOOST Kid Essentials Drink can provide a delicious option.
• Swap meals not mealtime. If your picky eater enjoys cereal, it’s OK to have cereal for dinner, or leftover dinner like spaghetti for breakfast.
• Lastly, sometimes children are just picky eaters, and no amount of trying, cutting or camouflaging will do. It’s important that you hide your own disappointment. Sometimes this can reinforce kids’ behavior, making mealtime even more difficult.

BOOST Kid Essentials Drink is a great snack or meal when kids like Ally don’t want anything else. You can feel good knowing your children are receiving 25 essential nutrients and 7 grams of muscle-building protein to help them grow healthy and strong.

Conner, 9 years old
Active, athletic, and social

Fuel for active kids
Conner has a healthy appetite, eats well, and his height-to-weight ratio is appropriate for a child his age. He’s always on the go with an extremely busy schedule: team sports, swimming lessons, extracurricular school activities, and community clubs.

You may be concerned about whether he’s getting all the nutrition he needs to keep up with his active schedule. BOOST Kid Essentials Drink provides complete, balanced nutrition and energy for every child ages 1 to 13. BOOST Kid Essentials Drink helps complete your child’s nutrition with:

• 25 essential vitamins and minerals
• 7 grams of muscle-building protein
• 244 energy-packed calories
• A good source of antioxidants (Vitamins C and E, as well as Selenium)

Available in 3 kid-approved flavors (chocolate, vanilla and strawberry), BOOST Kid Essentials Drink makes a nutritious and delicious snack for kids who are always on the go.

Tips to keep your active kid energized:
When kids like Conner are always on the go, keep him hydrated with lots of water. Often one of the first signs of dehydration is fatigue, not thirst, so watch to make sure your child is drinking enough during those big games. A nutrient and energy-packed beverage like BOOST Kid Essentials Drink can help provide your kid with the nutrition they need to keep going.